New Markets, New Strategies

Friday, August 12, 2011

Starting a Social Content Strategy

I started Ion Training in 2008 as a media training resource for consumers who were passionate about video, audio, photo and graphics. With a background in storytelling, film & video, product training, project management and software integration, I naturally expanded the services I offered my clients. Over the past 2 years I have repeatedly been asked to generate content and strategies that instruct my client’s potential customers in all aspects of their product, services and company.

One key principle kept surfacing: customer education.

Customer education is key to all parts of any company’s sales and customer retention strategy, from informed research and customer stories before the sale and product-in-action materials during the sale to post-sale training and support. While Ion Training has been devoted to these principles for quite some time, I’m just now starting to re-position our online presence to reflect our mission, Educating Your Customer. I hope you’ll follow along as I share details on the various customer educational campaigns that we’re involved in. I’ll be taking a candid look at the industry, the strategy and the results we’ve achieved. I hope that the information I share will help you better create and position your own customer educational and social content strategies.

Starting an eBook Publishing Campaign

Michael Crame Author Profile PictureOur first story involves author Michael Crame from Chicago and the launch of his new novel. Michael has chosen to forgo the traditional industry method of using a publishing house and instead align himself with Ion Training.

We’re developing a personalized “Author Awareness” campaign leading up to his book release event. Our campaign will promote Michael, his unique viewpoint and his upcoming eBook release.

You can follow Michael’s story and get a first-hand look at the social content strategy as it’s developed and see for yourself what works, what doesn’t and how having a flexible, nimble strategy can drive a successful product launch.

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